The New Maruti SUV (Escudo/Victoris): A Positive Outlook

The New Maruti SUV (Escudo/Victoris): A Positive Outlook

Maruti Suzuki is all set to introduce an exciting new midsize SUV targeting buyers looking for style, space, and smart technology without breaking the bank.

1. Strategic Placement & Availability

Positioned between the Brezza and Grand Vitara, and retailed via Maruti's Arena dealership network, this model aims to tap into a high-volume segment with excellent value appeal. 

Known internally as Y17, reports suggest the SUV will be launched around September–Diwali 2025, a prime festive season for car buyers. 
 

2. What’s in a Name? Escudo or Victoris

The SUV might be named Escudo, a name already used by Suzuki in other markets, or Victoris. Documentation suggests both trademarks have been filed, indicating flexibility in branding. 
 

3. Design & Dimensions

Built on the Global C platform, the SUV is expected to offer a longer wheelbase and more boot space compared to the Grand Vitara, enhancing practicality and family comfort. 

Styling cues are likely to be inspired by the Grand Vitara with upright grille, angular LED headlights, and SUV-ish body lines tailored for Indian preferences. 
 

4. Power & Efficiency

A flexible powertrain lineup is expected, including:

1.5L petrol with mild-hybrid (approx. 103 bhp)

CNG variant (approx. 88–104 bhp)

Strong/hybrid variant (approx. 116 bhp) 

Transmission options may include 5-speed manual, 6-speed automatic, and e-CVT for the hybrid, offering choices across efficiency and performance. 
 

5. Feature-Rich & Modern Interiors

Expect a digitally rich cabin featuring:

Large touchscreen (9–10.25″) with wireless Android Auto/Apple CarPlay

Fully digital instrument cluster

Upper variants may include 360° cameras, HUD, wireless charging, ambient lighting, panoramic sunroof, and ventilated seats 

Suzuki Connect, advanced telematics, and possibly Dolby Atmos sound system are on the expectation list—firsts under the Arena brand. 
 

6. Safety & Driver Assistance

The SUV is poised to raise the bar in safety with:

Level-2 ADAS (lane-keep assist, adaptive cruise control, emergency braking)

360° camera, six airbags, ESC, Hill-Hold Assist, ISOFIX, Blind-spot detection across higher trims 
 

7. Competitive Pricing

Expected to be priced between ?9 lakh to ?16 lakh (ex-showroom), offering strong value against segment rivals like Hyundai Creta, Kia Seltos, Skoda Kushaq, and MG Astor. 

Why This SUV Looks Promising

Balanced Positioning: Positioned above the Brezza but below the Grand Vitara to fill a key market gap with strong volume potential via Arena network.

Feature-loaded for Its Segment: Expected to debut segment-first features like Level-2 ADAS, Dolby Atmos audio, panoramic sunroof—even under the more mass-market Arena umbrella.

Performance Meets Efficiency: Hybrid and CNG options ensure low running costs, while petrol variants keep it accessible.

Safety Focused: Advanced driver aids and passive safety features show Maruti's commitment to modern consumer expectations.

Value On Offer: Attractive expected pricing combined with premium features gives it a compelling edge